Templates, Tools, & Resources

Basic tools and templates to help a PTA communicate effectively with their membership and community while maintaining a professional tone and consistent branding.

• 2018-2019 Communications Quick Reference Guide
• 2018-2019 Guía de referencia rápida de comunicaciones

PTA Branding

Logo Usage

• PTA Branding and Web Guidelines: Follow these important guidelines maintain a consistent, visual style and brand identity for all PTA-produced materials. Includes links to download National PTA logos and instructions for customizing a logo for your own PTA.
• National PTA Visual Identity Standards Quick Reference Guide.
• National PTA Stylebook: This comprehensive guide provides a tools to assist you in communicating with a clear and consistent style, plus insights into the PTA organization, history and more.
• National PTA Style Guide: This document provides a more concise overview of the above National PTA Stylebook.

Website

• Drupal: Advanced level, web-developer friendly
• Joomla: Intermediate level, not as user-friendly
• WordPress: Easy-to-use, good for blogging

Social Media

Follow National PTA on Social Media

• Facebook: to get updates and connect with other PTAs.
• X (formerly Twitter): for updates on education-related issues and PTA efforts.
• Pinterest: for the latest parenting and leadership ideas.
• Instagram: to see and share photos of PTA events.
• Flickr: to see and share photos of PTA events.
• YouTube: for informational webinars and to get inspired by other PTAs.

Social Media Guidance

• National PTA Social Media Policy: Guidelines and Aids for National PTA Social Media Efforts.
• 2019 NPTA Social Media Tip Sheet: Quick tips for Facebook, Twitter and Instagram.

National PTA News

• Our Children Magazine: For parents looking for the best parenting, education, wellness and family fun tips to help their child excel at school and in life.
• PTA Newsroom: PTA’s online source for information about current events and to subscribe to National PTA newsletters.

Additional Content for Your PTA’s Newsletters and Publications: 

In additional to National PTA’s Our Children Online Magazine, PTA.org and social media platforms, National PTA publishes several e-newsletters with information about PTA’s advocacy efforts, programs, resources, leadership training, grant opportunities and parenting advice. And National PTA posts installments of Notes from the Backpack, a podcast designed for parents to get an inside scoop on how to help their children succeed.

Event and Program Marketing

• Sample Event Invitation Letter to Families

Media Relations

• National PTA Sample Boilerplate
• Sample Press Release
• Sample Media Advisory

Photography and Videography

• Sample Photo Release Form